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Google Comparison Shopping Service

Google Shopping ads that cost less and sell more

Google CSS with a 20% bid advantage, managed Shopping ads you pay for per sale, and a price comparison listing across Europe.

Price comparisonStep 1 of 3 Your plan

List your products on PriceRadar?

Shoppers compare prices there and click through to your shop.

Do you already run Google Shopping campaigns?

Keep them as they are. Google CSS gives every bid a 20% advantage.

Should we create Shopping ads for you?

We set up, fund and optimize the campaigns. You pay per sale.

Listing

€24.90 per month plus a commission on sales from PriceRadar. 14-day free trial.

You set the commission rate yourself, and we help you pick one that fits. Zero setup fee.

Start free

Where do you want to start?

Learn more: Listing Google CSS Managed ads

Trusted by more than 1,000 merchants

  • bol.com
  • Amazon
  • LEGO
  • Zooplus
  • Dyson
  • Joybuy
  • Tefal
Google CSS · for your own ads

Your Shopping bids, worth 20% more.

PriceRadar CSS puts your products into Google Shopping with a 20% bid advantage, and gives you a free analytics dashboard to spend that budget better.

Start free
  • From €9.90 per month
  • Zero setup fee
  • Keep your Google Ads account
  • Cancel anytime
Performance overviewSample data
Revenue
€48,210+18%
ROAS
6.4+0.9
Clicks
31,480+22%
Wasted spend
€31241% lower
ROAS trend
Labelizer
  • Heroes 31%
  • Sidekicks 23%
  • Villains 12%
  • Zombies 34%
Synced to Google Ads custom labels
How Google CSS works

Where the 20% comes from

Every Shopping ad runs through a Comparison Shopping Service. Google Shopping, the CSS run by Google, keeps a margin of about 20% on each bid. PriceRadar CSS keeps 0%.

Same budget, more of it in the auction. The switch happens in Merchant Center and needs no technical work on your side.

Via Google Shoppingabout 20% margin
A €1.00 bid enters the auction as €0.80
Via PriceRadar CSS0% margin
A €1.00 bid enters the auction as €1.00
Free analytics dashboard

One switch. A full toolkit.

The dashboard comes with the CSS at no extra cost.

Labelizer

Know your Heroes from your Zombies

Products are classified by performance and the labels land in Google Ads as custom labels, ready for your campaign structure.

  • Heroes
  • Sidekicks
  • Villains
  • Zombies

99%tracking accuracy

Cleaner conversion data means Google Ads optimizes better: smarter bidding and higher ROAS.

360 daysof data retention

Wasted spend

Spot products that burn budget without converting, before they hurt your bottom line.

  • Product A€84 · 0 sales
  • Product B€61 · 0 sales

Search terms

See which queries drive conversions and which waste budget. Find negative keywords at a glance.

  • brand + modelConverting
  • free manual pdfNegative candidate

Feed health and enrichment

The Feed Health Monitor flags feed problems, and Product Enrichment fills in what your product data is missing.

  • Feed statusHealthy
  • Missing GTIN14 products
Managed Shopping Ads

We run them. We fund them. You pay per sale.

No time or team for Shopping campaigns? We create and manage them for your products and pay for the ads ourselves. You pay an agreed commission when an order comes in.

Start free
  • Campaigns built and managed by us. They run next to the campaigns you already have.
  • Ad spend paid by PriceRadar. The click costs are ours, not yours.
  • CPA model. A commission per sale. You set the rate yourself.
  • Starting from zero? We set up Merchant Center, the product feed and the campaign.
Listing on PriceRadar

Listed where shoppers compare

Shoppers compare prices on PriceRadar and click through to your shop. Share your product feed and we take care of the rest.

A listing costs €24.90 per month plus a commission on the sales we bring, at a rate you set yourself. Add Google CSS for no extra fee. Managed ads include the listing.

Start free
PriceRadarSample data
Sample productCompare 3 shops
  • Your shop here€129.00To shop
  • Shop B€134.95
  • Shop C€139.00

Live in three steps

  1. Sign up and add your shop

    Create an account and enter your shop's website.

  2. Connect

    Running your own ads? Enter your Merchant Center ID and we guide you through the CSS switch. For the listing or managed ads, share your product feed.

  3. Go live, with our help

    Tracking comes once your account is running: follow the guide, or we set it up with you.

Questions, answered

Esra Susacan
Esra Susacan
Business Relations

Not sure which path fits your shop? Esra helps you find the right setup.

esra@priceradar.com
Do I have to change my Google Ads setup?

No. The switch is handled in Google Merchant Center and you keep your existing Google Ads account and campaigns.

Will my products be visible on your website?

Yes, if you take a listing. It is part of Managed Ads and you can add it to Google CSS. With Google CSS on its own you pay no commission.

Do you also manage Shopping Ads? What is the cost?

Yes. We create a new Shopping campaign next to your existing ones and pay for the ads. You pay a commission per sale, and you set the rate yourself when you sign up.

Can you help if I have no experience?

Absolutely. We can create a Merchant Center account, a product feed and a Shopping campaign for you.

Ready to boost your ROI?

Start your free 14-day trial today. Zero setup fee, cancel anytime.

Start free