Analytics Dashboard

Everything you need to
optimize Google Shopping

From campaign segmentation to search term analysis — a complete analytics suite included with every PriceRadar account.

Campaign Segmentation

Labelizer

Automatically classify your entire product catalog into performance-based segments. Push custom labels directly to Google Ads for smarter bidding strategies.

  • Heroes, Sidekicks, Villains & Zombies classification
  • Dynamic ROAS thresholds per shop
  • Trend detection: Rising Zombies get promoted
  • One-click export to Google Ads custom labels
Label Distribution
Current products ready for Labelizer export
Wasted Spend Analysis
Products with high cost and zero conversions
€2,847
Total Wasted
34
Products
12
Rising Waste
ProductCostSeverityTrend
Nike Air Max 90€487HighRising
Galaxy S24 Case€412HighRising
Dyson V15 Filter€318HighStable
LEGO Porsche 911€245MedFalling
Budget Optimization

Wasted Spend

Identify products that consume budget without generating conversions. Trend detection flags rising waste patterns before they damage your ROAS.

  • Severity classification (High / Medium / Low)
  • Trend detection: Rising, Falling, or Stable waste
  • Lag-aware analysis with 7-day conversion window
Keyword Intelligence

Search Terms

Analyze which search queries drive real conversions and which ones burn budget. Discover negative keyword opportunities and optimize your targeting.

  • Hero vs. Wasting vs. Underperforming classification
  • Campaign-level search term breakdown
  • 180-day retention with daily trend charts
Search Term Trend
Daily cost, clicks, and conversions from search terms

And much more

Additional tools to give you full control over your Shopping performance.

Performance Overview

Track ROAS, cost, clicks, impressions & conversions with customizable date ranges. Spot weekday patterns and daily trends.

Dashboard

Feed Health

Monitor Merchant Center feed issues — errors, warnings, and disapprovals — in one clear dashboard with severity breakdown.

Feed Quality

Product Enrichment

Fix missing categories, improve product types, and boost feed quality with taxonomy suggestions and bulk editing tools.

Data Quality

Change Log

Track every Google Ads change — bid adjustments, campaign edits, budget shifts — with full audit trail and anomaly detection.

Audit Trail

Portfolio Analytics

Group products by brand, category, or label and compare performance across segments to find optimization opportunities.

Comparison

360-Day Retention

A full year of historical performance data at your fingertips. Compare year-over-year trends and seasonal patterns.

Historical Data

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